Marketing Automation_

Tools that Deliver Results
The world of marketing is ever-changing. In addition to tracking the results of advertisements, direct mail and telemarketing, organizations must build lasting and profitable customer relationships by executing effective and timely campaigns over both traditional and electronic channels. Surado CRM delivers a comprehensive means to design, execute, and manage personalized, permission-based campaigns.

Manage Campaigns Effectively
Surado CRM allows you to plan multi-channel marketing campaigns and execute them flawlessly. Assign tasks and responsibilities according to revenue projections, campaign periods, targeted audiences and channels. Identify potential deployment issues and re-allocate resources. Utilize contact grouping to optimize segmentation strategies, by mining comprehensive customer data.

Create targeted e-mail and fax campaigns for automated execution and follow-up. Use integrated data mining to find the optimal approach for targeting prospects, so your customers receive the right offers at the right time.

With the eLeads module, you can capture leads from your web site and then automatically distribute them across sales teams or channel partners for follow-up.

Permission-based campaigns also ensure that the privacy of customers is always maintained, including those who have requested not to receive certain materials. By targeting the most receptive customers, you use marketing dollars more efficiently, reducing costs.

Track Responses & ROI
Realize significant value and gain lasting competitive advantage through campaign ROI analysis. Surado CRM marketing analytics provide a means to easily track the effectiveness of your marketing campaigns, comparing potential and actual responses and sales. By identifying the most profitable campaigns, so you can invest marketing dollars more effectively.

Advanced analytics help you gain valuable insight. Match your most profitable customers and products with the most effective campaign channels, to dramatically increase Return On Investment.


* Some functionality described above may require optional modules that can be purchased separately.